Mark Zuckerberg: Bluesky, the decentralized social media platform backed by Twitter co-founder Jack Dorsey, has just pulled off a viral marketing win—selling out of a T-shirt its CEO wore to take a jab at Meta’s Mark Zuckerberg. The unexpected merch frenzy highlights the growing rivalry between Bluesky and Zuckerberg’s Threads, Meta’s competing social platform.
The T-Shirt That Broke the Internet
Bluesky CEO Jay Graber was recently spotted wearing a simple yet bold T-shirt that seemed to mock Zuckerberg, instantly catching the internet’s attention. As fans and users speculated about its meaning, demand for the shirt skyrocketed, leading Bluesky to put it up for sale. Within hours, the T-shirt was completely sold out, proving just how much social media users love a good internet feud.
The Bluesky vs. Threads Rivalry
Bluesky, launched as an alternative to X (formerly Twitter), has been positioning itself as a decentralized, user-controlled platform—contrasting with Zuckerberg’s centralized social media empire. Since Meta introduced Threads, the competition between the two platforms has been heating up, with Bluesky steadily growing its user base and gaining traction among those looking for a Twitter alternative that prioritizes user autonomy.
This viral T-shirt stunt not only fueled excitement around Bluesky but also subtly reinforced the idea of the platform being a fresh, independent alternative to Meta’s offerings.
A Marketing Win for Bluesky
Selling out of the T-shirt in record time is a testament to Bluesky’s engaged user base and growing influence. The buzz generated around this moment showcases how smaller platforms can leverage humor, internet culture, and community-driven support to make waves—even against a tech giant like Meta.
While Meta’s Threads may have the advantage of scale, Bluesky is proving that authenticity and clever marketing can go a long way in winning over social media users. And if this T-shirt stunt is any indication, Bluesky isn’t backing down in the battle for the future of social media.
