app stores: The European Union is opening the door to a new era of app marketplace competition with the introduction of the Digital Markets Act (DMA). This landmark regulation is designed to break the dominance of major tech companies like Apple, offering consumers greater choice and app developers a more flexible environment for distributing their apps. As a result, EU residents can now explore alternative app stores on iPhones, bypassing Apple’s traditional App Store.
What the DMA Means for App Store Competition
With the DMA now in effect, alternative app marketplaces can operate within the EU, offering a wider range of applications to users. Similar to Apple’s App Store, these third-party platforms provide a convenient way for users to discover and install apps. However, unlike Apple’s review process, these third-party stores have their own notarization procedures, ensuring apps meet “baseline platform integrity standards,” such as being free of malware.
The key difference? While Apple’s App Store has the final say on what apps make it to its platform, these alternative stores are empowered to review and approve apps according to their own guidelines. In addition, they bear full responsibility for customer support and handling refunds—meaning Apple isn’t involved in these matters.
New Business Terms for Developers
For developers who want to participate in this exciting new ecosystem, there are specific terms to follow. To run an alternative app marketplace in compliance with the DMA, developers must agree to Apple’s business terms. These include a €0.50 Core Technology Fee for each first annual install of their marketplace app. This fee is charged even before reaching the threshold of 1 million installs, which applies to other apps distributed under the DMA guidelines.
While navigating these new rules can be complex, many developers have already jumped at the chance to distribute their apps outside of Apple’s walled garden. This change presents a unique opportunity for innovation, competition, and choice within the app ecosystem.
Alternative App Stores You Can Explore Now
With the new DMA regulations in place, a handful of alternative app stores have already launched for iPhone users in the EU. Here’s a list of some platforms where you can explore and install apps beyond Apple’s official marketplace:
(Include list of available alternative app stores here)
The Impact of the DMA on the App Marketplace Landscape
As the DMA reshapes the app store landscape, competition is expected to grow, giving users access to a broader array of apps and encouraging developers to experiment with new business models. For both developers and consumers, this is an exciting time that signals the beginning of a more open and competitive app marketplace in Europe.
AltStore PAL
Co-created by Riley Testut, the developer behind the popular Nintendo game emulator app Delta, the AltStore PAL is shaking up the app marketplace landscape in the European Union. Officially approved as an alternative app store under the EU’s Digital Markets Act (DMA), AltStore PAL offers a unique and open-source platform where independent developers can distribute their apps alongside Delta and other exclusive applications, such as the clipboard manager Clip.
What Sets AltStore PAL Apart from the Apple App Store?
Unlike Apple’s tightly controlled App Store, AltStore takes a revolutionary approach by allowing developers to self-host their apps. To use AltStore PAL, developers simply download an Alternative Distribution Packet (ADP), upload it to their servers, and create a “source” for users to access their apps. This process ensures that the apps users see in the AltStore are only those they’ve personally added—giving them more control and access to a variety of independent apps.
This decentralization of app hosting is a game-changer for developers and users alike. By bypassing the approval process of traditional app stores, developers can maintain complete control over the distribution and updates of their apps, all while adhering to the new DMA guidelines. Users benefit from a broader selection of apps that are not available on the Apple App Store.
Popular Apps on AltStore PAL You Should Know About
AltStore PAL is quickly becoming the go-to destination for innovative and unique apps that push the boundaries of what’s possible on iOS and iPadOS. Some of the most popular apps added by users include:
- UTM – A virtual machine app that allows you to run Windows and other software on your iOS or iPad device. Perfect for users who want to access non-iOS programs on their Apple devices.
- OldOS – A nostalgic re-creation of iOS 4 built using SwiftUI, offering a retro look and feel for users who miss older versions of iOS.
- Kotoba – A stand-alone dictionary app that helps you expand your vocabulary in multiple languages, right from your iOS device.
- iTorrent – A torrenting app that allows you to download and manage torrents directly on your iPhone or iPad.
- qBitControl – A remote client for qBittorrent, enabling you to manage your torrents on your iOS device seamlessly.
- PeopleDrop – A social discovery platform that helps users connect with like-minded people, expanding social networks and interactions in a fresh new way.
Why AltStore PAL is Changing the Game for Developers and Users
The introduction of AltStore PAL marks a new chapter for the independent app ecosystem, offering developers the freedom to distribute their apps without restrictions. Thanks to its self-hosted approach, AltStore opens the door for unique and niche apps that may not have made it through Apple’s rigorous App Store review process. This makes it an exciting option for developers looking to innovate and push the limits of what’s possible on Apple’s platform.
For users, AltStore PAL provides access to apps that cater to more specific needs, many of which are unavailable on traditional app stores. From running full operating systems on iOS devices to accessing powerful torrenting tools, AltStore PAL is giving users the freedom to customize and enhance their devices in new ways.
The Future of App Distribution: More Freedom for Developers and Users
With the DMA paving the way for alternative app marketplaces in the EU, AltStore PAL is just the beginning of a shift toward a more open and diverse app ecosystem. As more developers turn to alternative distribution methods, users can expect an increasing number of unique and innovative apps to become available.
AltStore PAL is proof that the future of app distribution is not confined to traditional platforms—giving users and developers more freedom, control, and choice than ever before. Stay tuned for even more apps and updates as this exciting new marketplace continues to grow and evolve.
Setapp Mobile
How to install Epic Games Store on ios in the eu
MacPaw has become one of the pioneering companies to embrace Apple’s Digital Markets Act (DMA), offering EU users a unique alternative with the launch of Setapp Mobile, an innovative app marketplace for iOS. As one of the first to adapt to the new DMA business terms, Setapp continues its legacy of providing curated, high-quality apps through a subscription-based service—now with a focus on offering EU users a broader selection without relying on Apple’s traditional App Store.
Setapp Mobile: A New Era for iOS App Distribution in the EU
Setapp has long been known for its subscription-based model, which bundles a collection of premium apps available for both iOS and Mac users. Now, with the implementation of the DMA, Setapp has unveiled Setapp Mobile, an alternative app store exclusive to EU iOS users. This app marketplace offers a growing library of apps under a single recurring subscription fee, providing an attractive alternative to traditional app stores.
Much like Setapp’s existing services, Setapp Mobile provides apps free from in-app purchases or ads, ensuring a streamlined and ad-free user experience. While Setapp Mobile does not feature mainstream apps like Facebook, Uber, or Netflix, it showcases a variety of high-quality and niche applications catering to power users and experts.
Flexible Subscription Plans for Setapp Mobile Access
Setapp Mobile is available to users who subscribe to Setapp’s “Power User” and “AI Expert” plans, offering free access to the new alternative app store. For those who are not currently on these plans, Setapp has introduced a new “iOS Advanced” plan, which includes both the core Setapp iOS app and Setapp Mobile. At $9.99/€9.49 per month or $107.88/€102.48 annually, users can gain access to the expanding collection of apps available on Setapp Mobile.
Additionally, Setapp is offering a limited-time free trial for all subscribers (excluding Family and Teams plans) during the invite-only beta period. This gives users an opportunity to experience the features and app selection on Setapp Mobile before committing to a subscription.
Why Setapp Mobile is a Game-Changer for EU Users
The launch of Setapp Mobile marks a significant shift in the iOS app ecosystem, allowing users in the EU to bypass Apple’s traditional app distribution model. This alternative store aligns with the Digital Markets Act by encouraging more competition, offering consumers greater access to high-quality apps, and giving developers a more flexible platform to distribute their products.
Setapp Mobile isn’t just about avoiding ads and in-app purchases—it’s about curated, handpicked apps designed to enhance productivity and creativity, with apps for power users, developers, designers, and beyond. Whether you’re an experienced professional or an AI enthusiast, Setapp Mobile provides a one-stop shop for a variety of innovative tools and utilities that wouldn’t typically be available on mainstream app stores.
Setapp Mobile: The Future of App Distribution in the EU
With Setapp Mobile, EU users gain access to a growing collection of apps that prioritize quality over quantity, offering a refreshing alternative to the usual app store offerings. As the app marketplace landscape evolves under the DMA, Setapp is leading the charge by offering a sustainable, innovative, and user-focused solution for accessing premium apps in the EU.
Epic Games Store
Currently, there is no direct way to install the Epic Games Store on iOS devices in the EU or elsewhere due to Apple’s App Store policies. The Epic Games Store, which is primarily for PC and Mac, does not have a native app for iOS. However, there are some alternative methods to access Epic Games Store content on iOS devices, though they come with limitations. Here’s how you can potentially use Epic Games Store games or access their content on your iOS device:
1. Use the Epic Games Website through a Browser
While you can’t install the Epic Games Store app directly, you can still access the Epic Games website through Safari or any other browser on your iOS device. This allows you to:
- Browse the store: You can view the games and offers available on Epic Games Store through your mobile browser.
- Claim free games: Some Epic Games promotions allow you to claim free games directly from the website.
- Purchase games: You can buy games, but you’ll need to play them on a supported platform like PC or Mac, as iOS isn’t supported for running most Epic Games Store titles.
2. Use Cloud Gaming Services (e.g., Xbox Cloud Gaming, Nvidia GeForce NOW)
For a more seamless experience, you can use cloud gaming platforms to play Epic Games Store titles on your iOS device. These platforms allow you to stream PC or console games to your mobile device, including Epic Games Store games, provided you own the games and can link your Epic Games account.
- Xbox Cloud Gaming (part of Xbox Game Pass Ultimate): This allows you to play a variety of Epic Games Store titles that are supported by the service.
- Nvidia GeForce NOW: GeForce NOW supports many Epic Games Store titles, allowing you to play them via streaming on your iOS device.
To use these services:
- Sign up for a cloud gaming platform like Xbox Cloud Gaming or GeForce NOW.
- Link your Epic Games account if the platform supports it.
- Access the platform’s mobile app or use Safari to stream the games to your iOS device.
3. Use Side-loading (Limited and Risky)
For advanced users, side-loading an alternative app store like AltStore might allow you to install third-party apps, but this process can be complicated and comes with security risks. As of now, there is no legitimate way to side-load the Epic Games Store app on iOS, as it doesn’t have an official version for mobile devices.
Important Note: Always be cautious when using side-loading techniques, as it may violate Apple’s terms of service and compromise the security of your device.
Epic Games Launches Alternative iOS App Store in the EU, Bringing Fortnite and More
On August 16, Epic Games, the creator of Fortnite, made a major move in the European Union by launching its own alternative iOS app store. This new platform allows users to download a variety of games, including Fortnite, Rocket League Sideswipe, Fall Guys, and more exciting titles to come.
As part of this expansion, Epic Games is also extending its reach to other alternative app stores such as AltStore PAL, which is now supported via a grant, as well as Aptoide’s iOS store in the EU and ONE Store on Android, making their games more accessible across various platforms.
This decision marks a significant moment, as it comes more than four years after Apple removed Fortnite from the App Store over policy violations. The dispute set the stage for Epic Games’ legal battle against Apple, challenging its App Store monopoly. Although U.S. courts ruled that Apple did not engage in antitrust behavior, the lawsuit led to a breakthrough, allowing developers to link to their own websites and offering a reduced commission for purchases outside the App Store.
By launching on alternative stores, Epic Games is taking a bold step toward providing more options for consumers and developers, bypassing traditional app store restrictions while offering more flexibility in how apps are distributed and purchased.
Aptoide
Aptoide, a Lisbon-based alternative game store for iPhone, offers an open-source solution for app distribution, providing a fresh option for users looking to download apps outside the Apple App Store. Known for its alternative to Google Play, Aptoide has become a popular choice for users seeking a wider range of apps, with the company ensuring safety by scanning every app for potential threats before allowing them to be downloaded and installed.
Launched in June as an invite-only beta for iOS, the Aptoide store gives users access by joining a waitlist and receiving an access code. The platform remains free-to-use, but Aptoide takes a 10% to 20% commission on in-app purchases made through iOS, depending on whether the purchase was generated by the marketplace or not.
While the store is still in its early stages for iOS, Aptoide already boasts an extensive catalog of over 1 million apps available across multiple platforms, including Android, web, car, and TV. With more than 430 million users, Aptoide is quickly becoming a go-to destination for users seeking greater flexibility and a broader selection of apps outside the restrictions of traditional app stores.
Mobivention marketplace
Mobivention is a B2B-focused app store designed for EU companies that need a secure and efficient way to distribute their internal apps—those used by employees but not suitable for or allowed in the Apple App Store. This marketplace caters specifically to businesses, offering a tailored solution to handle internal app distribution while bypassing traditional app store restrictions.
In addition to providing a marketplace for internal apps, Mobivention also offers companies the option to develop a customized app marketplace dedicated to their own corporate apps. This enables businesses to create a more seamless and organized app experience for their employees. For larger companies, Mobivention provides the flexibility to license their technology, allowing for deeper customization of the app marketplace to meet unique corporate needs and workflows.
With Mobivention’s app store solution, companies can securely distribute proprietary apps to their workforce, ensuring full control over their apps’ availability and updates, all while maintaining compliance with corporate policies and avoiding Apple’s App Store limitations.
Skich
Skich Launches Innovative Alternative App Store for EU Users with Tinder-Like App Discovery
In March, Skich unveiled its exciting new alternative app store for EU users, offering a unique and engaging experience for app discovery. The store sets itself apart with a Tinder-like interface, allowing users to swipe right to “match” with apps they might enjoy, creating a fun, interactive way to explore new titles. Users can also build personalized playlists of apps and discover what apps their friends are using, adding a social aspect to the experience.
Replacing Skich’s existing app, this fresh marketplace will charge a 15% commission on all purchases. However, the store is still in its early stages, with app listings yet to populate the platform. Skich plans to promote the new store to developers at the Game Developers Conference (GDC) and anticipates adding apps to the marketplace later in March.
With its innovative interface and social features, Skich is positioning itself to become a major player in the alternative app store landscape, offering EU users a fresh, fun way to discover and share apps while providing developers a new platform for distribution.
