Facebook is expanding its monetization opportunities by allowing creators to earn money from views on public stories. This exciting update is available worldwide to those enrolled in the Facebook Content Monetization program, giving creators a fresh way to generate income from the content they already produce.
How It Works:
With this new feature, creators can monetize Facebook Stories simply by posting engaging content. Whether it’s a teaser for a recipe video, behind-the-scenes footage, daily vlogs, or a preview of a trending Reel, creators can now turn their everyday posts into revenue-generating content.
Unlike other monetization programs that require a minimum number of views or followers, Facebook’s Stories payout model is based purely on performance. A company spokesperson confirmed to TechCrunch that creators can start earning immediately, making it one of the most accessible monetization features yet.
Why It Matters:
Meta has been aggressively attracting TikTok creators by offering lucrative incentives, content deals, and cash bonuses for Facebook and Instagram. By expanding monetization to Stories, Facebook strengthens its position as a top platform for creators seeking to grow and earn.
This launch follows the success of Facebook’s Content Monetization program, which merged In-stream Ads, Ads on Reels, and the Performance Bonus into a unified system last year. After testing Stories monetization with select beta participants, Facebook is now rolling it out to millions of creators worldwide.
How to Get Started:
If you’re already part of the Facebook Content Monetization program, you don’t need to do anything—monetization for Stories is automatically enabled. Creators not yet in the program can express interest in an invite through Facebook’s official website, with open enrollment expected later this year.
Facebook’s Growing Creator Economy
Facebook reported that creators collectively earned over $2 billion in 2024, with payouts for Reels and short-form content growing by 80%. Since 2017, Facebook has paid more than 4 million creators, solidifying its commitment to content-driven monetization.
With Stories monetization, Facebook is giving creators even more ways to profit from their creativity while keeping audiences engaged. Will this feature reshape how creators use Stories? Time will tell, but one thing is certain: Facebook is serious about rewarding its creators.
